Goûter
2023
The French word goûter, meaning “to taste” or “to savor,” invites customers on a journey of flavor and aroma—an exploration of refined preferences through a variety of wines.
The brand name emphasizes a space where individuals can discover their own unique tastes and identities, sharing exceptional flavor experiences together. By drawing on the elegance and sophistication of the French language, the brand symbolically reflects a sense of exclusivity and luxurious enjoyment.
Award
Commendation Prize,
In-store Merchandising Category
16th Spatial Design Awards (2023)
*Roles & Contributions
Visual Identity: Minju Jung
Spatial Design: Gaeun Lee